.Next 2023 Opening Moment
Sometimes you inherit a legacy account who doesn't trust you as their new Creative Director.
Sometimes you try to convince that new-to-you client to trust you anyway and completely change how they do opening moments.
Sometimes they do.
Historically, Nutanix had done live opening moments with performers—think circus, think LED drummers, think local bands—to welcome attendees to the city where .Next was taking place that year. When I joined the account I made the case to pivot to an opening video. You can use it in road shows and across social media, it settles the audience, it feels slightly more modern, etc. etc. We compromised on a video with a spoken word artist providing live narration in time to the piece. It turned out so well they asked for a 16:9 version with VO narration to...yep, you guessed it, use on social media and road shows.
Project role: Creative direction, concept creation, script writing, built video treatment, pitched the concept
Sometimes you try to convince that new-to-you client to trust you anyway and completely change how they do opening moments.
Sometimes they do.
Historically, Nutanix had done live opening moments with performers—think circus, think LED drummers, think local bands—to welcome attendees to the city where .Next was taking place that year. When I joined the account I made the case to pivot to an opening video. You can use it in road shows and across social media, it settles the audience, it feels slightly more modern, etc. etc. We compromised on a video with a spoken word artist providing live narration in time to the piece. It turned out so well they asked for a 16:9 version with VO narration to...yep, you guessed it, use on social media and road shows.
Project role: Creative direction, concept creation, script writing, built video treatment, pitched the concept