MozWeek 2025 RFP Response 

This. Was a fun one. After pitching to the Mozilla, they said "thank you for bringing the jokes [in your response]". It's the best compliment I've ever received.  After doing some research, we noticed that Mozilla likes to have fun, likes to work with "real humans", and was tired of the same old...we also noticed the RFP didn't ask for any concrete creative. We came up with a format for our response that showcased how fun we are to work with and let them see themselves in our working style through our fun, capabilities-style response. Click the image below experience "the jokes" for yourself. 
Project role: creative director, copywriter, pitcher