​Team 24 Scenic Design  

Atlassian decided to take a "digital first" approach to their flagship user conference, Team. This meant the scenic needed to feel big enough for a 4,000+ in-person audience but intimate enough to capture the attention of 1:1 viewers watching at home and on demand. But, wait, there's more. This same year, Atlassian went through a total 180 rebrand—including messaging. They needed scenic that brought the new brand to life while also conveying their new brand promise, Impossible Alone. ​
We built scenic that focused on a center stage area with layers and textures to add depth and dimension to camera shots, while also adding a center LED screen for "weatherman" style content delivery moments that eliminated the need for overusing PIP windows in the broadcast feed. 

Project role: creative direction, scenic concepting, pitching 

This scenic needed to also scale to fit their Super Session rooms (content breakouts), giving Team a wholistic feel for attendees. The big content moments happened in Super Sessions making the space almost more important than the keynote room.