Achievers Expo
Play the vid below to see a fly through of the concepted Expo space
|
|
The crown jewel of the Amway Achiever's experience is the expo. Business owners run dont walk to the expo space to get exclusive access to product line extensions, announcements and—everyone's favorite thing—free samples. It's like a Costco on steroids. The expo needs to have three distinct product areas, a central area or business owners to learn general selling insights, a theatre area for presentations, and a product spotlight space. With three main brand areas (Beauty, XS, and Nutrilite) and a product spotlight (eSpring), we got to work creating an perfectly defined space.
Project role: creative direction, booth concept, copywriting, pitching |
